Kylie Minogue donates $500,000 to bushfire appeal

Kylie Minogue donates $500,000 to bushfire appeal

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In September, Minogue spent eight days in Australia shooting at some of the country’s most desirable and marketed destinations to headline a star-studded ad for Tourism Australia’s biggest advertising campaign in the UK for a decade.

But on Twitter and Instagram, the London-based singer said she had been heartbroken by her return visit to her homeland and called on her fans to donate to any of the many appeals raising funds for the firefighting efforts.

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“Last year I had the incredible opportunity of visiting some of the many beautiful places in my homeland for the first time,” Minogue said.

“Returning home to such devastation throughout much of the country is heartbreaking.

“As a family, we’ve donated $500,000 towards the immediate firefighting efforts and the ongoing support which will be required.

“Big or small, from near or far, any support will help those affected by the devastating bushfires,” she said.

Last week Tourism Australia confirmed it had temporarily halted the digital rollout of its Matesong campaign “out of respect” to fire victims.

It followed criticisms that the postcard images featured in the $15 million campaign were jarring for potential visitors with the British news dominated by the Australian bushfire crisis for the past few weeks.

Minogue joins a long list of celebrities who have set up appeals or donated to Australia’s bushfire efforts. British-based comedian Adam Hills and cricketing great Shane Warne, who also featured in the Tourism Australia ad, have urged their followers to donate to appeals.

Warne has put his beloved baggy green that he wore during his Test career up for auction.

“The horrific bushfires in Australia have left us all in disbelief. The impact these devastating fires are having on so many people is unthinkable and has touched us all,” Warne said.

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“Lives have been lost, homes have been destroyed and over 500 million animals have died too. Everyone is in this together and we continue to find ways to contribute and help on a daily basis.

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